I am that all too rare commodity: The innovative creative director who years ago successfully crossed from traditional advertising to the interactive arena. And it has allowed me to produce strategic executions in an increasingly convergent media environment. I’ve even managed to pick up a few awards along the way.
More important however, is my deep understanding of the strengths intrinsic to various media, and how to leverage them to produce effective, comprehensive, creative solutions. I can inspire, manage and create for every possible channel and produce results that resonate with the desired target.
It’s imperative to explore and invent new media opportunities for brands –by championing creative thinking across all disciplines and embracing and utilizing emerging technology in creative ways –I believe we can narrow the distance between people and brands.
The agency created a Facebook profile for the store manager, Gordon Gustavsson. Over a two-week period, it uploaded images from of IKEA showrooms to his Facebook photo album. Then it put out word that the first person to tag their name to a product in the pictures, won it.
Facebook being what it is, word got out and needy, enthusiastic Swedes begged for more pictures so that they could tag themselves to a new sofa, a new bed, or a new vase into which they could stick their plastic flowers or their dead grandparents' ashes.
Before Facebook could take credit for its own wonderful ingenuity in creating the world's most needed Web site, thousands of Swedes were spreading pictures of IKEA showrooms all around the personal galaxy known as their profile pages.
via: youtube
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Ji Lee is one of New York City’s most prolific street artists. Lee’s day job is in advertising, and his art is a reaction to the prolific and uncreative advertising on our streets. He is most well know for the “Bubble Project,” where he placed empty speech bubbles on outdoor advertisements and allowed the city to fill them in. Here, we’re highlighting the Abstractor Project an easy way to adjust digital billboards in your neighborhood, and turn them into them art.
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I had the pleasure of working with copywriter Erik Proulx a while back. Erik -being recently laid off at that time was available to help me out on a new business pitch -weeks later I would find myself in the same predicament, but unlike Erik, when life throws you lemons he chose to make "Lemonade" literally -and made a documentary film about it.
In the documentary Lemonade exposes some of the 70,000 advertising professionals who have lost their jobs in this recession. Following a selection of the (un)fortunate ones, the film sets out to find out what happens when former advertising creative’s are forced to be creative with their own lives. Some have rekindled with their family, started new businesses, or even left the ad world altogether for new opportunities.
Also don’t forget to visit Erik’s blog “please feed the animals” at http://www.pleasefeedtheanimals.com/
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Gordon Brown (UK Prime Minister) was a surprise speaker in the first session of the TED Global Conference in Oxford -where he argued that we've reached a unique moment in human history: we can use today's interconnectedness to develop our shared global ethic -- and work together to confront the challenges of poverty, security, climate change and the economy.
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Part of the 'Dream The Impossible Documentary Series", Failure's core message runs deep and has more to do with the human spirit than it has to do with motorsport or automotive manufacturing (the arena it's presented in). Perhaps we should take more time to reflect upon our failures rather than conceal them; failures can be profound moments of discovery -not shame.
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Tim Brown demonstrates
In this Ted.com presentation (:30 minutes in length), Tim Brown demonstrates how, as adults we learn to fear the judgment of our peers. He explains how professionals need to relearn how to be playful in the work place. Go back to the things we learned as a child: Exploration, Building and Role Play.
Quickly conducting several games from the stage to the audience, Tim demonstrates how as adults we:
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BBH New York created a social marketing experience for Vaseline's prescription-strength Clinical Therapy lotion -included here are some stats. Click on images to download data.
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