georgeboutilier’s posterous

An Interactive Creative Director in New York City 
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September 6, 2009

When life gives you lemons

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I had the pleasure of working with copywriter Erik Proulx a while back. Erik -being recently laid off at that time was available to help me out on a new business pitch -weeks later I would find myself in the same predicament, but unlike Erik, when life throws you lemons he chose to make "Lemonade" literally -and made a documentary film about it.

In the documentary Lemonade exposes some of the 70,000 advertising professionals who have lost their jobs in this recession. Following a selection of the (un)fortunate ones, the film sets out to find out what happens when former advertising creative’s are forced to be creative with their own lives. Some have rekindled with their family, started new businesses, or even left the ad world altogether for new opportunities.

Also don’t forget to visit Erik’s blog “please feed the animals” at http://www.pleasefeedtheanimals.com/ 

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September 3, 2009

The depths to which some agencies will sink -with hopes of winning an award.

via guardian.co.uk

WWF: 9/11 ad by DDB. What's next -holocaust images for McDonald's...

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September 1, 2009

Global Connectedness

via www.ted.com

Gordon Brown (UK Prime Minister) was a surprise speaker in the first session of the TED Global Conference in Oxford -where he argued that we've reached a unique moment in human history: we can use today's interconnectedness to develop our shared global ethic -- and work together to confront the challenges of poverty, security, climate change and the economy.

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August 29, 2009

FAILURE: The Secret to Success

via youtube.com

Part of the 'Dream The Impossible Documentary Series", Failure's core message runs deep and has more to do with the human spirit than it has to do with motorsport or automotive manufacturing (the arena it's presented in). Perhaps we should take more time to reflect upon our failures rather than conceal them; failures can be profound moments of discovery -not shame.

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August 29, 2009

Tim Brown on creativity and play

via ted.com

Tim Brown demonstrates

In this Ted.com presentation (:30 minutes in length), Tim Brown demonstrates how, as adults we learn to fear the judgment of our peers. He explains how professionals need to relearn how to be playful in the work place. Go back to the things we learned as a child: Exploration, Building and Role Play.

Quickly conducting several games from the stage to the audience, Tim demonstrates how as adults we:

  • self-edit as we are coming up with ideas – our desire to be original is a form of editing
  • forget to be open to the questions: what is it? AND what can I do with it?
  • need to use the materials around us to get our point across (lots of great prototyping examples in the last half of the presentation)
  • should “try-on” experiences, as a form of role play

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August 23, 2009

Social Marketing: Vaseline-Prescribe the Nation. Part 1

The first of three posts highlighting a social marketing experiment. Click the link below to launch an overview of the Vaseline Clinical Therapy lotion brand experience developed by Bartle Bogle Hegarty (BBH) New York. Stats and Weblinks follow in the 2nd and 3rd posts...
http://www.bartleboglehegarty.com/#/northamerica/our-work/prescribe-the-nation

Filed under  //   social marketing   Social Media  

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August 23, 2009

Social Marketing: Vaseline-Prescribe the Nation. Part 2

BBH New York created a social marketing experience for Vaseline's prescription-strength Clinical Therapy lotion -included here are some stats. Click on images to download data.

       
Click here to download:
Social_Marketing_Vaseline-Pres.zip (610 KB)

Filed under  //   social marketing   Social Media  

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August 23, 2009

Social Marketing: Vaseline-Prescribe the Nation. Part 3


Vaseline was so confident in the strength of its new prescription-strength Clinical Therapy lotion, BBH New York decided to test it out in Kodiak, Alaska a place that's tough on skin, They gave the lotion to one woman, Petal Ruch, and asked her to try it. She liked it so then was asked to "prescribe" it onto anyone she thought might need it. They in turn prescribed it and soon the entire town had been prescribed. From Kodiak, BBH launched this website so They could prescribe Vaseline Clinical Therapy to the nation.

Site: http://www.prescribethenation.com

Filed under  //   social marketing   Social Media  

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August 22, 2009

Beck reinterprets the 1967 debut release by Lou Reed's "The Velvet Underground & Nico" to online audience

Beck Hansen, the art-rocker who broke out in the 1990s by combining hip-hop and folk music, is in the midst of an ambitious summer project, and he's sharing it free of charge online, contributing to a five-fold increase in traffic to his Web site. In lieu of a new Beck album, he's releasing a Velvet Underground album by Beck. Working with a rotating band of friends and musical peers, he reinterpreted the 1967 debut release by Lou Reed's edgy rock group. "The Velvet Underground & Nico" featured signature songs such as "Venus In Furs" and "Heroin."
more: via online.wsj.com

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August 22, 2009

Encouraging creativity

 

-Mike Arauz, referencing Bill Buxton’s book Sketching User Experiences to encourage little projects and iterative experimentation. (via somethingchanged)

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