Encouraging creativity
-Mike Arauz, referencing Bill Buxton’s book Sketching User Experiences to encourage little projects and iterative experimentation. (via somethingchanged)
An Interactive Creative Director in New York City
I am that all too rare commodity: The innovative creative director who years ago successfully crossed from traditional advertising to the interactive arena. And it has allowed me to produce strategic executions in an increasingly convergent media environment. I’ve even managed to pick up a few awards along the way.
More important however, is my deep understanding of the strengths intrinsic to various media, and how to leverage them to produce effective, comprehensive, creative solutions. I can inspire, manage and create for every possible channel and produce results that resonate with the desired target.
It’s imperative to explore and invent new media opportunities for brands –by championing creative thinking across all disciplines and embracing and utilizing emerging technology in creative ways –I believe we can narrow the distance between people and brands.
A two-bedroom penthouse loft on Clybourn Avenue in Lincoln Park neighborhood of Chicago is on the market for $695,000.
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Brooklyn Bowl
Brooklyn Bowl -a new music club slash bowling alley in Brooklyn's Williamsburg neighborhood is betting on its green credentials.
via nytimes.com
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Voice of the Seven Woods - Return From Byzantium
Manchester’s Rick Tomlinson is the man behind the curtain of Voice of the Seven Woods. Tomlinson has been consorting with Andy Votel and friends at B-Music/Twisted Nerve for a number of years, busily crafting intricate tunes that traverse the outer reaches of worldy psych-folk. Listen here:
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indie music
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Buy on the tweet, sell on the fact
Tapping into the herd through social media has been a goal for investors for some time. Collective Intellect (founded in 2005 for this sole purpose) and Dow Jones Insights are listening platforms that specialize in this area. Late last year Stocktwits became the first Twitter based service based on investment discussion and has been driving change in the way that many day traders discuss and evaluate stocks. But if there was any question about social media having a measurable impact on trading, that has been quashed with the latest announcement that StreamBase Systems is integrating Twitter with its Complex Event Processing (CEP) platform for money managers and traders.
"Users of StreamBase's Twitter adapter can combine Twitter with market data and build data management applications, says StreamBase CTO Richard Tibbetts. In particular, Twitter can be used as a crowd sourcing tool to help gauge people's sentiment towards a particular event or stock. "It's really useful for sentiment analysis, which traders can then use to help them make trading decisions," he adds. Nasir Zubairi, former product manager for algorithmic trading and FX E-commerce, RBS, points out that as Twitter continues to gain sweeping adoption across the globe, it will increasingly become a key medium to convey information to the financial world too."
Now the question becomes: What impact will this have on stock values?
Will more information make the markets more efficient? The lightening speed of information transfer on Twitter will allow traders to price in news more quickly. Case in point, both Michael Jackson's passing and civil unrest in Iran were all over Twitter before there was any news coverage that would appear in a trader's feed from Bloomberg or Reuters.
Or will misinformation and group think lead to more volatility? If traders act on the earliest rumors the impact on market value of stocks becomes self reinforcing and may amplify the natural tendency of the market to bubble and bust.
Regardless of the answer, it is guaranteed that day traders not plugged into social media will be at a disadvantage.
Source:Fang-Lu Lin
Filed under //
twitter
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Baby Boomers Are Not Quitting Facebook
Earlier this year, it was reported that women 55 and over are the fastest growing segment of users on Facebook. Just yesterday, however, Inside Facebook released a 60-day update, finding that fewer people in the same age group are revisiting their profiles.
The original report was seen as a sign that older generations are beginning to embrace social networking. Citing similar patterns (for example, people aged 45-64 being the fastest growing demographic in mobile texting), a new-found optimism for boomers and their relationship with the Internet emerged. However, the new revelations have stunned the digital community who have started to question whether the technological learning curve is just too great of older users.
Mashable covered the story, proclaiming that users over 55 were ‘quitting’ Facebook. The claim is somewhat exaggerated. The data doesn’t show that boomers are actually leaving. Instead, they are not coming back as often - there was a decrease of 650 000 active users rather than 650 000 less.
Read more: http://www.bigspaceship.com/blog/think/baby-boomers-are-not-quitting-facebook/
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A Global Revolution for City Cycling -Paris' Bike Rental System
via bikesbelong.org
In July 2007, a short-term bike rental program called Vélib debuted in Paris. Designed and created by outdoor advertising giant JCDecaux, the program includes 20,600 rental bikes at 1,451 stations throughout the city, providing an inexpensive, convenient way for people to use bikes for short trips.
The response has been amazing. Parisians and visitors alike are using the bikes in huge numbers, racking up 11 million trips by November 2007. A bike rental is free for the first 30 minutes, approximately $1.50 for the next half hour, and incrementally more expensive for longer periods. This tiered price structure makes the bikes appealing for short-term trips but discourages users from keeping them overnight, ensuring a ready supply throughout the city.
The Paris program has revolutionized bicycling in the city. As word spreads of its success—and of other programs in Lyon, Barcelona, Vienna, and Berlin—cities worldwide are taking notice. Portland, Oregon; San Francisco, California; Washington, D.C.; and Chicago, Illinois, are just a few of the U.S. cities expressing interest in creating similar programs.
To help spread the word, Bikes Belong created a short video about the Paris program. Check it out to see the bike system in action and learn more about how it works.
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How to Monetize the Web
If advertising trends follow a pendulum model, then we’ve swung quite a ways since the dawn of the decade, when venture capital money was being thrown around like tapioca, just to see where it would stick. Commercials like the famous “herding cats” spot during the 2000 Super Bowl sought to publicize brands by creating a generalized buzz, shooting for the widest possible audience regardless of cost. In today’s distressed economy, advertisers are watching every dollar spent, abetted by the Internet’s ability to take targeted advertising to a whole new level. Lead-generation strategies and measurable data are now top priority, and media companies are responding with a slew of new products designed to lure accounts with the promise of maximum return on investment (ROI).
Instant Gratification
Understanding how to make money on the Web today starts with understanding that it is essentially a buyer’s market. Ad agencies working with scant budgets demand measurable results and direct ROI. Strategies based on brand building have (temporarily, at least) been tossed out as inefficient relics of more prosperous times.
“What happens in a recession is...
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Pattie Maes demos the Sixth Sense
via ted.com
This demo -- from Pattie Maes' lab at MIT, spearheaded by Pranav Mistry -- was the buzz of TED. It's a wearable device with a projector that paves the way for profound interaction with our environment. Imagine "Minority Report" and then some.
At the MIT Media Lab's new Fluid Interfaces Group, Pattie Maes researches the tools we use to work with information and connect with one another.
Pranav Mistry is the genius behind Sixth Sense, a wearable device that enables new interactions between the real world and the world of data.
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