georgeboutilier's posterous - An Interactive Creative Director in New York City

An Interactive Creative Director in New York City

I am that all too rare commodity: The innovative creative director who years ago successfully crossed from traditional advertising to the interactive arena. And it has allowed me to produce strategic executions in an increasingly convergent media environment. I’ve even managed to pick up a few awards along the way.

More important however, is my deep understanding of the strengths intrinsic to various media, and how to leverage them to produce effective, comprehensive, creative solutions. I can inspire, manage and create for every possible channel and produce results that resonate with the desired target.

It’s imperative to explore and invent new media opportunities for brands –by championing creative thinking across all disciplines and embracing and utilizing emerging technology in creative ways –I believe we can narrow the distance between people and brands.

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May 1, 2009

Visual Sign Universe

via vimeo.com

The Visual Sign Universe (VSU) was a response to a commission from the advertising agency DDB España to enhance their Sign Bank: an analytical tool that monitors social trends and groups them in terms of various categories (Wellbeing, Values, Tension, Technology, Youth, Heroes...)

The VSU fulfils a dual function: first, it facilitates the analytical work of planners and copywriters in identifying and classifying new trends that affect society and its forms of consumption, and second, it is a powerful tool of communication between the agency and its clients, useful for explaining the creative process, or part of it, from the idea through to its connection with social trends.

Filed under // visualization

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April 30, 2009

arc90 lab : experiments : Readability

via lab.arc90.com

Mandy Brown a contributor to one of my favorite reads on the web “A List Apart” wrote an article titled "In Defense Of Readers." It's an attempt to awaken designer’s responsibility to those who read on the Web:

Despite the ubiquity of reading on the web, readers remain a neglected audience. Much of our talk about web design revolves around a sense of movement: users are thought to be finding, searching, skimming, looking. We measure how frequently they click but not how long they stay on the page. We concern ourselves with their travel and participation--how they move from page to page, who they talk to when they get there--but forget the needs of those whose purpose is to be still. Readers flourish when they have space--some distance from the hubbub of the crowds--and as web designers, there is yet much we can do to help them carve out that space.

In response to the readability issue the folks at lab.arc90.com developed a solution appropriately named Readability…

Filed under // Legible design

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April 25, 2009

Microsoft?

via fubiz.net

Produced by the studio "Oh, Hello", in Seattle, in collaboration with Microsoft and director Mason Nicoll, the film "Microsoft Sustainability, a glimpse into the future of computing" is an ambitious vision of the future of technology -demonstrating tactile surfaces, electronic paper and WiFi technologies.

Filed under // cgi interaction technology

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April 24, 2009

CRU

Click here to download:

CRU.zip (55 KB)

Simplicity can be found in these objects designed by Sebastian Bergne.

See more here: http://www.sebastianbergne.com/

Filed under // product design

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April 24, 2009

Designer Marc Newson Urban Spaceman

via youtube.com

“Marc Newson: Urban Spaceman” is the title of an episode of Imagine, part of the series on the BBC. Marc Newson exposes us to the behind the scene process from start to finish.

Filed under // design

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April 24, 2009

Vegetal Chair

via vimeo.com

The video of the Vegetal Chair by Ronan & Erwan Bouroullec, shows you the different design iterations they went through to get to the final result. The different drawings illustrate the whole “growing” process. The chair is available from Vitra.

Filed under // animation furniture design

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April 23, 2009