Social Marketing: Vaseline-Prescribe the Nation. Part 3
Vaseline was so confident in the strength of its new prescription-strength Clinical Therapy lotion, BBH New York decided to test it out in Kodiak, Alaska a place that's tough on skin, They gave the lotion to one woman, Petal Ruch, and asked her to try it. She liked it so then was asked to "prescribe" it onto anyone she thought might need it. They in turn prescribed it and soon the entire town had been prescribed. From Kodiak, BBH launched this website so They could prescribe Vaseline Clinical Therapy to the nation.
