I am that all too rare commodity: The innovative creative director who years ago successfully crossed from traditional advertising to the interactive arena. And it has allowed me to produce strategic executions in an increasingly convergent media environment. I’ve even managed to pick up a few awards along the way.
More important however, is my deep understanding of the strengths intrinsic to various media, and how to leverage them to produce effective, comprehensive, creative solutions. I can inspire, manage and create for every possible channel and produce results that resonate with the desired target.
It’s imperative to explore and invent new media opportunities for brands –by championing creative thinking across all disciplines and embracing and utilizing emerging technology in creative ways –I believe we can narrow the distance between people and brands.
The video of the Vegetal Chair by Ronan & Erwan Bouroullec, shows you the different design iterations they went through to get to the final result. The different drawings illustrate the whole “growing” process. The chair is available from Vitra.
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