georgeboutilier’s posterous

An Interactive Creative Director in New York City 
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August 23, 2009

Social Marketing: Vaseline-Prescribe the Nation. Part 1

The first of three posts highlighting a social marketing experiment. Click the link below to launch an overview of the Vaseline Clinical Therapy lotion brand experience developed by Bartle Bogle Hegarty (BBH) New York. Stats and Weblinks follow in the 2nd and 3rd posts...
http://www.bartleboglehegarty.com/#/northamerica/our-work/prescribe-the-nation

Filed under  //   social marketing   Social Media  

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August 23, 2009

Social Marketing: Vaseline-Prescribe the Nation. Part 2

BBH New York created a social marketing experience for Vaseline's prescription-strength Clinical Therapy lotion -included here are some stats. Click on images to download data.

       
Click here to download:
Social_Marketing_Vaseline-Pres.zip (610 KB)

Filed under  //   social marketing   Social Media  

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August 23, 2009

Social Marketing: Vaseline-Prescribe the Nation. Part 3


Vaseline was so confident in the strength of its new prescription-strength Clinical Therapy lotion, BBH New York decided to test it out in Kodiak, Alaska a place that's tough on skin, They gave the lotion to one woman, Petal Ruch, and asked her to try it. She liked it so then was asked to "prescribe" it onto anyone she thought might need it. They in turn prescribed it and soon the entire town had been prescribed. From Kodiak, BBH launched this website so They could prescribe Vaseline Clinical Therapy to the nation.

Site: http://www.prescribethenation.com

Filed under  //   social marketing   Social Media  

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