georgeboutilier’s posterous

An Interactive Creative Director in New York City 
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November 27, 2009

IKEA's Brilliant Facebook Campaign

IKEA, the Swedish purveyor of fast-food furniture decided to open a new store in Malmo, a small Swedish town, and didn't really have a lot of money to let people know about it. So once again they looked toward their interactive agency Forsman+Bodenfors to create a rather special launch campaign.

The agency created a Facebook profile for the store manager, Gordon Gustavsson. Over a two-week period, it uploaded images from of IKEA showrooms to his Facebook photo album. Then it put out word that the first person to tag their name to a product in the pictures, won it.

Facebook being what it is, word got out and needy, enthusiastic Swedes begged for more pictures so that they could tag themselves to a new sofa, a new bed, or a new vase into which they could stick their plastic flowers or their dead grandparents' ashes.

Before Facebook could take credit for its own wonderful ingenuity in creating the world's most needed Web site, thousands of Swedes were spreading pictures of IKEA showrooms all around the personal galaxy known as their profile pages.

via: youtube

Filed under  //   facebook   social marketing   Social Media  

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August 23, 2009

Social Marketing: Vaseline-Prescribe the Nation. Part 1

The first of three posts highlighting a social marketing experiment. Click the link below to launch an overview of the Vaseline Clinical Therapy lotion brand experience developed by Bartle Bogle Hegarty (BBH) New York. Stats and Weblinks follow in the 2nd and 3rd posts...
http://www.bartleboglehegarty.com/#/northamerica/our-work/prescribe-the-nation

Filed under  //   social marketing   Social Media  

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August 23, 2009

Social Marketing: Vaseline-Prescribe the Nation. Part 2

BBH New York created a social marketing experience for Vaseline's prescription-strength Clinical Therapy lotion -included here are some stats. Click on images to download data.

       
Click here to download:
Social_Marketing_Vaseline-Pres.zip (610 KB)

Filed under  //   social marketing   Social Media  

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August 23, 2009

Social Marketing: Vaseline-Prescribe the Nation. Part 3


Vaseline was so confident in the strength of its new prescription-strength Clinical Therapy lotion, BBH New York decided to test it out in Kodiak, Alaska a place that's tough on skin, They gave the lotion to one woman, Petal Ruch, and asked her to try it. She liked it so then was asked to "prescribe" it onto anyone she thought might need it. They in turn prescribed it and soon the entire town had been prescribed. From Kodiak, BBH launched this website so They could prescribe Vaseline Clinical Therapy to the nation.

Site: http://www.prescribethenation.com

Filed under  //   social marketing   Social Media  

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May 12, 2009

Twitter's spectacular growth driven by unexpected uses

via mattus.web-log.nl

In the year leading up to this TED talk, the web tool Twitter exploded in size (up 10x during 2008 alone). Co-founder Evan Williams reveals that many of the ideas driving that growth came from unexpected uses invented by the users themselves.

Filed under  //   Social Media  

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