The Visual Sign Universe (VSU) was a response to a commission from the advertising agency DDB España to enhance their Sign Bank: an analytical tool that monitors social trends and groups them in terms of various categories (Wellbeing, Values, Tension, Technology, Youth, Heroes...)
The VSU fulfils a dual function: first, it facilitates the analytical work of planners and copywriters in identifying and classifying new trends that affect society and its forms of consumption, and second, it is a powerful tool of communication between the agency and its clients, useful for explaining the creative process, or part of it, from the idea through to its connection with social trends.
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This award winning short was created by filmmaker Bruce Branit, widely known as the co-creator of '405'. World Builder was shot in a single day followed by about 2 years of post production.
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