When life gives you lemons
I had the pleasure of working with copywriter Erik Proulx a while back. Erik -being recently laid off at that time was available to help me out on a new business pitch -weeks later I would find myself in the same predicament, but unlike Erik, when life throws you lemons he chose to make "Lemonade" literally -and made a documentary film about it.
In the documentary Lemonade exposes some of the 70,000 advertising professionals who have lost their jobs in this recession. Following a selection of the (un)fortunate ones, the film sets out to find out what happens when former advertising creative’s are forced to be creative with their own lives. Some have rekindled with their family, started new businesses, or even left the ad world altogether for new opportunities.
Also don’t forget to visit Erik’s blog “please feed the animals” at http://www.pleasefeedtheanimals.com/
